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23December 2017

Planning a Corporate Event

What is the most valuable resource for any company?

The employees. People are what separates a successful company, from ones unable to adapt to changing times, or execute to reach ambitious goals.

Event planners whether they’re in-house or are brought in as consultants plays a critical role in bringing value from a company’s people.Corporate events is one of the most important forums for businesses, because it provides an opportunity to present the best ideas from within a company to management and other departments. As an event planner, it is your job to design inspiring and innovative corporate events that bring these great ideas to the fore.

Following this multi-step corporate event planning guide will get readers pointed in the right direction, so that first-time corporate event planners, or seasoned pros will have a few proven tips to add to their event toolbox.

Gather Goals From Key Stakeholders

In order to plan an awesome corporate event, you’ve first got to understand what key stakeholders expect to get out of the event. Schedule time to sit one-on-one with the most influential voices associated with the company before you get into the nitty gritty of planning.

Build A Memorable Marketing Campaign

Just because you’re planning an internal corporate event, doesn’t mean that event marketing shouldn’t be a focus of your corporate event planning efforts.

Invest In Thought Provoking Speakers

If you find the right keynote speakers for your corporate event, you’ll be providing attendees with an experience they won’t soon forget.

Collect Attendees’ Great Ideas

As was said earlier, a business’s employees are by far the company’s biggest asset. That means it’s critical for event organizers to find ways to accurately collect innovative ideas throughout the event.

Conduct A Post-Event Debrief

One of the often overlooked keys to planning a corporate conference, is the post event debrief. After an event has concluded it’s critical that the organizer evaluate the overall performance of the event based in part by the expectations communicated by key stakeholders at the very beginning.

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